Brand guidelines / 2026
The JuChess palette.
An identity in burgundy, ivory, and ink.
A considered collection of eight colors.
01 / Color system
Our colors
Primary palette
The foundation of the identity.
01 - 04Secondary palette
Warmth, depth, and supporting accents.
05 - 0802 / Typography
A voice in three typefaces
Imbue
Light, regular, and bold.
Every move matters.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkFinland Rounded
Thin, regular, and bold.
Licensed webfont pending.
This specimen uses a system fallback.
A community built around chess.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkKufam
Regular, medium, and bold.
كل نقلة تصنع الفرق.
نادي الشطرنج في الجامعة الأردنية03 / Accessible combinations
Color with clarity
The next move is yours.
Contrast ratio
Recommended text pairings
Soft Gold on Cream is too faint for text. Ivory and Cream alone do not distinguish a control reliably. Add a contrasting border, a label, or another visible cue.
Read the contrast standard04 / Design tokens
Ready for the next move.
Exact brand colors, derived RGB and HSL values, and suggested web roles. No additional brand shades.
Web roles are implementation guidance, not new rules from the Canva document.
A note on the source
This palette follows slides 5 and 7 of the 2026 Canva guideline. RGB values for Warm Muted and Soft Gold are corrected from their HEX codes. "Moka" is named Mocha, and the Burgundy spelling is standardized.
Imbue and Kufam are bundled with their open font licenses. Finland Rounded needs a separate web license. The club's vision, mission, and production logo files should be finalized separately from this color system.
Finland Rounded licensing